Most B2B websites still rely on static contact forms to collect leads. But in 2025, that’s not enough.

TechMeka reimagined lead generation by building a visually rich, interactive, and intelligent questionnaire at techmeka.com/start—a quiz-like experience that feels more like a conversation than a form. Behind the scenes, the system maps each response to recommended Microsoft 365 solutions, filters out low-quality leads, and sends high-value ones directly into our sales pipeline via SharePoint and Power Automate.

The result?
Higher completion rates, cleaner data, and warmer leads.

The Challenge

Traditional lead forms are:

• Boring to complete
• Poor at qualifying interest
• Easy to ignore

We wanted a system that:

• Feels engaging from the first click
• Collects meaningful sales signals (not just name/email)
• Delivers value to the prospect before asking for their info

The Solution – TechMeka /start Page

We built an interactive solution discovery experience powered by:

• Conversational UX (4-question quiz + email capture)
• Edge Workers for fast global submissions
• Turnstile to block bots and bad leads
• SharePoint for real-time structured lead capture
• Smart solution mapping to match each user with relevant Microsoft 365 products

Intelligent Quiz Journey

Step 1: Company Size
Step 2: Microsoft 365 Apps Needed
Step 3: Corporate Devices Policy
Step 4: Personal Device Access
Step 5: Business Email Collection

Each response updates the recommendation engine in real-time, assigning users into one of several tailored solution tracks.

The Experience – What Makes It Work

Engaging Design

• Dark-mode UI with animated grid and gradient overlays
• Floating particles and motion effects
• Smooth transitions between steps
• Mobile-optimized layout with touch-friendly buttons

Conversion-Optimized UX

• Visual progress bar (sunk cost bias!)
• One question at a time (no form anxiety)
• Hover states, keyboard shortcuts, and instant feedback
• Business email validation with over 30 personal domains blocked

Intelligent Outcomes

Based on the quiz, users are recommended one or more of:

• Sentient Security – Conditional Access, DLP, MFA
• Device Management – Intune & Endpoint Security
• Secured Workplace – Full M365 productivity suite
  Each outcome includes tailored descriptions and icons—building clarity and urgency before they ever talk to sales.

The Results

Our sales team now gets leads pre-qualified by company size, tech needs, device policies, and security posture—before the first call.

Behind the Scenes

• Frontend: React with Tailwind for snappy UI
• Backend: Handled by Teleport.Observer
• Storage: Microsoft SharePoint List (lead data stored securely)
• Security: Turnstile bot protection, CORS filtering, origin validation
• Notification: Email alerts and CRM updates

Use Cases & Campaigns

Inbound Lead Gen

• LinkedIn Ads → /start
• Blog CTA → “Find your perfect Microsoft 365 fit”
• Email nurturing → Quiz invites based on industry

Lead Qualification

• Sales teams review submission data (e.g. BYOD policy, M365 interest)
• Filter by score: SMB vs Mid-Market vs Enterprise

Marketing Automation

• Follow-ups based on quiz path
• Send relevant case studies, whitepapers, pricing info
• Smart retargeting ads (“Still need help choosing?”)

Why This Matters

It’s consultative, not transactional
It generates qualified, segmented leads
It builds trust and brand equity

We built the experience with the same Microsoft 365 tools we recommend to clients—and the results speak for themselves.

Want One for Your Brand?

We can build a similar interactive solution finder for:

• Microsoft partners
• SaaS providers
• MSPs and VARs
• Enterprise teams with complex service catalogs

📞 Get in touch to learn how we can build you a conversion engine—disguised as a quiz.